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Data Management Association of the UK
Nurturing a community of data professionals
A DAMA UK Member Webinar - presented by Scott Taylor - The Data Whisperer.
Scott Taylor, known as The Data Whisperer, is a globally recognized thought leader and consultant on the strategic value of proper data management. As Principal of MetaMeta Consulting he provides Data Evangelism-as-a-Service to help enterprises and tech brands tell their data story by focusing on the WHY of business alignment rather than the HOW of technical implementation.
The road to Data Management ruin is paved with good intentions, both strategic and tactical. Although Data Leaders know that data management and governance will help grow, improve and protect their businesses, many have trouble articulating that value in a way that resonates with Business Stakeholders and secures proper funding. Data Leaders, especially those more rooted in information technology, tend to focus more on the technical HOW instead of the strategic WHY and often have unrealistic expectations that Business Stakeholders will understand or even care about the physical implementation process.
To win over Business Stakeholders, Data Leaders must create a compelling narrative to evangelize how data programs enable the strategic intentions of their Enterprise. In this session you will learn practical tips to help you:
Establish an accessible Vocabulary
Harmonize to a common Voice
Illuminate the business Vision
This webinar will be recorded and available to members afterwards
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